The purpose of the article is to substantiate and generalize effective infrastructural support for the development of the market for tourism services and inland rural green tourism enterprises.

Research methods. Methods and approaches of economic theory, institutional theory and sustainable development theory were used in the research process. In particular, systematic and holistic approaches, method of analysis and synthesis, method of structural modeling (formation of effective areas of infrastructure development) were used; monograph method (compilation of the latest research in the field of legal support and statistics); abstract-logical method (theoretical generalization and formulation of proposals for further development of tourist services market infrastructure). 

Research results. The article deals with the concept of tourism infrastructure of the agricultural sector and defines the structural components. Features of functioning of subjects of management of green tourism are revealed. The economic, social and environmental benefits of rural green tourism development are outlined. The factors that influence the development of tourist infrastructure are studied, among which the factors of negative action are highlighted. A number of problems of green tourism infrastructure development in Ukraine have been identified. Priority ways of development of transport routes and inland tourist routes have been determined based on the analysis of the current state of the transport system of Ukraine and the assessment of compliance with its European standards. The main incentives for the development of tourist services for foreign visitors are highlighted. The importance of state support in enhancing the tourist attractiveness of our country, in ensuring the proper implementation of investment programs for the development of the tourism industry, is emphasized.

Scientific novelty. The necessity to use a systematic approach in the process of developing the infrastructure of the tourist services market is substantiated. It made possible to identify the main directions of development of tourist services infrastructure, which include: qualitative and quantitative filling of tourist services according to the needs and requests of consumers; adequate level of convenience, safety and rational logistics of tourist transportation; development and implementation of information and modern technologies of the tourist market.

Practical significance. Results can be used in the process of further scientific elaboration of an important scientific problem - improving the efficiency of the market development of tourist services and rural green tourism enterprises.