The purpose of the article is to conduct an analytical review on the current state of development of the pig meat market, to identify problematic issues and to justify directions for improving its efficiency.

Research methods. The following methods were used in the research process: abstract and logical (for formulating conclusions); benchmarking (for comparison of indicators and identify trends in their change); tabular (for visual representation of the research results); statistical (for analysis of the pig meat market); monograph (for detailing the state of the pig meat market); graphic (for identification and illustration of the trends of the research economic phenomena).

Research results. It has been clarified that the pig meat market is important for the domestic economy. It has been revealed that the domestic pig meat market has experienced destabilisation recently. It has been proved an increase in the price disparity between agricultural and industrial products, deterioration of breeding work, lack of the state support for the pig industry. These factors have led to a decrease in the number of pigs and meat production, as well as decrease of its demand and exports. Problems of the pig meat market remain high production costs and high retail prices. We believe that the development of this market requires state support, which should be oriented on farmers and able to stimulate generating effective demand for pig meat. The development of the pig meat market in Ukraine will also depend on the trends of the global meat market.

Elements of scientific novelty. Theoretical provisions on the development of the pig meat market were further developed.

Practical significance. These approaches can be used by public authorities to make decisions regarding the settlement and stabilization of the current situation in the pig meat market.