This article studied the peculiarities of integrating innovative technologies into poultry farming and meat livestock farming – essential elements of the Ukrainian food market. The goal was accomplished through the contextual analysis of industry reports, examination of the European legislation, and assessment of the Ukrainian poultry and meat production segments in terms of the Food Demand Index, Food Supply Index, and Regional Trade Development Index. Despite the military time turbulence, the Ukrainian meat production industry stood resilient and demonstrated potential for sustainable development, with poultry accounting for 56.3% of the total segment. However, integration of the Ukrainian meat production into the European segment remained modest, despite 38,481 TRACES NT certificates obtained: in 2024, the share of poultry exports decreased by 37.2% compared to 2023. The econometric analysis revealed a statistically significant relationship between innovation and output in the national meat production segment, with 66.4% variations in annual poultry and beef consumption attributed to innovative technologies. Connection was also discovered between the use of innovative technologies and reduced production cost, as well as between innovative approaches and an adherence to sustainable development practices. The integration of innovative technologies was not uniform throughout the country: the central regions of Kyiv and Vinnytsia had the highest innovation rankings, with the potential of receiving integral index values of up to 8.13. It was further discovered that the use of technologies could facilitate rational allocation of resources: one robot can serve up to 70 animals, hence, free human resources to address more technological tasks. The obtained findings could be used to increase performance effectiveness, enhance competitiveness, and support sustainable development of the Ukrainian food market