The purpose of the article is to carry out a comprehensive analysis of the demand and supply features in the Ukrainian beef market with definition of the major factors influencing further development of this segment. Research methods. During the research, the following methods were used: abstract and logical for making conclusions; monographic for detail description of the beef market activity; comparative analysis and time series for comparing indicators and identifying trends of their changes over time; statistical for supply and demand analysis in the beef market; graphic for identifying and illustrating trends of studied economic phenomena; economic and mathematical methods for determining economic indicators that affect the beef supply and demand. Research results. The current state of the beef market in Ukraine was analysed and the main problems of its development were identified from a perspective of both a producer and a consumer. Formation of supply takes place in conditions of low competitiveness of products due to a combination of factors: unprofitability of the industry, deformed market structure, significant lack of meat cattle husbandry as a separate segment. The peculiarities of demand are low beef consumption culture, limited purchasing power of the population, high price of beef compared to chicken and pork. The impetus for the industry development will be the export growth, which has been intensified over the past 5 years. Elements of scientific novelty. Analytical evaluations and definitions of influence of the main factors on the formation of supply and demand in the beef market of Ukraine were further developed. Practical significance. The results of the study will be useful for producers and consumers of beef, as well as stakeholders of the beef value chain. Reasonable conclusions could serve as a guide for officials in the development of a long-term policy for the beef market development in Ukraine. Tabl.: 2. Figs.: 7. Refs.: 16