The purpose of the article is to identify the main factors of hop enterprise modernization.

Research methods. In the research process, the historical and analytical method was used to identify and generalize the basic principles of hop enterprise modernization, to determine the factors of the internal and external environment of hop enterprises that affect the process of their modernization. Abstract-logical to summarize the results of research and the formation of conclusions.

Research results. The basic principles of hop enterprise modernization, as well as factors of their internal and external environment, which significantly affect the process of their modernization, are determined.

Scientific novelty. It's studied and systematized existing theoretical provisions regarding the main features and consequences of the modernization implementation. Given the specifics of the activities of hop enterprises, as well as the main scientific provisions on the multidimensionality and historicism of the modernization category, classification of its types for hop enterprises have been developed according to the following criteria: origin, the effect obtained, production resource object, the link of the modernization process, and degree of object coverage.

Practical significance. Using the main results of the research during scientific research and in practice will make it possible to make informed management decisions on strategies, programs, and plans for the innovative development of hop enterprises