The purpose of the article is to highlight and analyse the situation of private peasant households in the current economic conditions.

Research methods. The methodological basis of the study is the systematic method of knowledge used for determining processes of the development of private peasant households, as well as studying peculiarities of their transformation and integration into family farms. The proposed sequence of methodical techniques involves active use of the following methods: the abstract and logical method for determining nature of the status of private peasant households; graphic method for obtaining synthesized idea of the research object, identifying its components, establishing causal relationships, and providing sample survey of private households in one of the regions of Ivano-Frankivsk region; summarizing for formulating conclusions on the research object.

Research results. The social and economic prerequisites for the formation of private households as subjects of entrepreneurial activity were considered. The main restraining factors of their development as a complete component of agrarian agriculture were identified. hown. Basic directions, institutional prerequisites and possibilities of transformation of private peasant households into entrepreneurial entities were given. Problems of employment and incomes of rural population in private peasant households of Ivano-Frankivsk region were investigated. The structure of production of basic products in households and the structure of monetary and non-monetary incomes of rural households were analysed.

Elements of scientific novelty. The justification of dependence of incomes on the maintenance of the personal peasant economy on the following factors was further developed: as social factors were considered presence of able-bodied members of the economy, number of family members, age of owners, social status, degree of manifestation of economic activity; and as economic: direction of production activity, size of land use, yield, cattle productivity, availability of the own equipment and necessary means of production in the farm, possibility of realization of surplus of the produced products, etc.

Practical significance. Proposals on directions of transformation of private peasant households into entities of entrepreneurial type were developed. It has been stated that private peasant households of commodity orientation are most likely to be transformed into entrepreneurial entities.