The purpose of the article is to substantiate peculiarities and expediency for using the main forms of innovative activization in agrarian entrepreneurship under conditions of digital transformation in the economy in order to develop scientific and methodological provisions for their further implementation in practice. Research methods. In the research process were used the following scientific methods: the dialectical method of cognition of processes and phenomena; the monographic method (for analysis of the evolution of scientific achievements of Ukrainian and foreign scientists on problems of digital transformation of the economy); the empirical method (for the complex evaluation of the practice of using forms for encouraging innovation in agrarian entrepreneurship); the abstract-logical method (for theorizing and formulation of conclusions). Research results. The basic forms of activation of innovative development of agrarian entrepreneurship in terms of digital transformation in the economy were considered. Role of start-ups in the provision of innovative development was determined; sources of their financing were analysed. Role of stock exchange mechanisms for attracting investments in innovative companies was substantiated, and development directions for the IT-innovation market were characterised. Elements of scientific novelty. The theory of innovation has been further developed, which has been supplemented by provisions in context of peculiarities of the agricultural sector in the economy and prospects for its digital transformation. Proposals on the use of forms of encouraging innovation in agrarian entrepreneurship under conditions of digital transformation in the economy were grounded on basis of detailed study of the practice of their use. Practical significance. Substantiated results can be used in the process of further scientific and methodological support of practice encouraging innovation in agrarian entrepreneurship, taking into account the growing role of social digitization. Tabl.: 2. Refs.: 17