The purpose of the article is to analyze the efficiency of various forms of agrarian business and assess the impact of these indicators on the forecast parameters of the agricultural land market. Research methodology. In the research process scientific methods of statistical and econometric analysis have been used. Research results. The solvent demand for land plots in terms of the introduction of the agricultural land market has been estimated, based on the distribution data of farms and agrarian enterprises incomes. It has been estimated that the current total value of agrarian enterprises’ demand is sufficiently higher than for farms in quantitative terms (money, area, etc.). Demand function for agricultural land, taking into account possible changes in the macroeconomic situation has been constructed. It has been estimated the development indicators of efficiency differentiation of agricultural enterprises and farms on basis of their efficiency (profitability) in 2015. Elements of scientific novelty. Based on estimation of average profitability it is determined that agricultural enterprises are developing at the highest pace, but the development of the most dense group of farms near modal significance is carried out at a pace that is substantially higher than that for agricultural enterprises. Taking into account the variance and the indicators of income variation, we can conclude that farms represent the most homogeneous group with the lowest percentage of loss-making enterprises. Practical significance. It is shown that with the existing efficiency of agricultural enterprises and farms, the total value of land that can be bought from the plot’s owners is estimated in the amount from 30 to 54 billion Euros. It is necessary to avoid the situation when an excessive supply might destroy the land market, therefore, a plan for its phased management should be developed. Tabl.: 5. Figs.: 5. Refs.: 19