The purpose of the article is to study and define economic essence of the concept “integrated reporting” and generalizing approaches to interpretation of the concept “integrated reporting”. Research methods. In the research process have been used the following common scientific and special economic methods: dialectical, abstract and logical, empirical, comparative analysis, system analysis, which allows systematizing, unifying, and defining construction directions for a new reporting model. Research results It has been proved that integrated reporting is the most effective tool that will provide an adequate assessment of enterprise’s efficiency in the long run. Expediency of forming integrated accounting for a management system has been substantiated not only for large enterprises, but also for medium and small ones. Elements of scientific novelty. During the research it has been systemized and generalized approaches to interpretation of the concept “integrated reporting”, which are the most common for scientists’ treatment to determine the economic substance of “integrated reporting”. The concept of “integrated reporting” has been clarified, which reveals an economic meaning of reporting information related to financial, industrial, human, intellectual, natural, and social capital, and integral reflection of enterprise's activities, its strategies, risks, sustainability of business model aimed at meeting of concrete informational needs with management system and external users. Practical significance. Wide implementation of integrated reporting in practice of domestic enterprises will improve business environment, provide an opportunity for enterprises to enter to the world's capital markets and attract investments, focus on future and forecasts, feel risks and opportunities, make better quality analysis and effective decisions. Integrated reporting will ensure sustainable development and functioning of modern agricultural enterprises with optimal use of financial, industrial, human, intellectual, natural, and social capital. Integrated reporting will be useful in managing not only for large enterprises, but also for medium and small. Tabl.: 2. Refs.: 17